Industrial Printer & Print Solutions

+49 4451 9137-0

Data Protection Declaration

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this data protection declaration.

Personal data are data with which you can be identified personally. This data protection declaration explains which data we collect and how we use the collected data. It also explains for what purpose this is done.

We would like to point out that data transmission via the Internet (e.g. communication by e-mail) may involve security gaps. A complete protection of data against access by third parties is not possible.

I. Controller

The Controller for the data processing on this website is:

Microplex Printware AG
Panzerstr. 5
D-26316 Varel
Telefon: 04451 9137-0

The Controller is the natural or legal person who alone or jointly with others decides on the purposes and means of processing of personal data (e.g. names, e-mail addresses, etc.).

II. Processing of personal data and purposes of processing

We process your personal data to the extent described below and for the purposes stated therein.

1. Data collection on our website


The website partly uses so-called cookies. Cookies are small text files which are stored on your computer by your browser. The files do not cause any damage on your computer neither do they contain any viruses. Cookies serve to make our offer more user-friendly, more effective and safer.

The majority of cookies we use are so-called “session-cookies”. Session-cookies exclusively serve to improve the user-friendliness of our website. They are automatically deleted once you have closed our website.

Furthermore, we use so-called “permanent-cookies”. These remain stored on your computer until you delete them. „Permanent-cookies“ enable us to recognize your browser the next time you visit our website (e.g. when registering at our partner portal).

You can set your browser in a way that you are informed about the setting of cookies and only allow cookies in individual cases or also exclude the acceptance of cookies for certain cases or generally and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

The cookies described above are stored on the basis of art. 6 para. 1 lit. f GDPR. As the website operator, we have a legitimate interest to store cookies for the technically error-free and optimised provision of our services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are described in this data protection declaration under IV. Analysis Tools and Advertising separately.

Server-Log files

Our website provider automatically collects and stores information in so-called server-log files, which your browser automatically sends to us. These are:

This data will not be merged with other data sources. Nevertheless, it is possible to assign the aforementioned data to your person as a consequence of these processing operations. This data is collected and assigned in order to guarantee the security of our IT systems and to analyse any potential problems (cyber security). In addition, we use this data for the statistical evaluation of the use of our website.

Basis for data processing is art. 6 para. 1 lit. f GDPR.

Contact form

If you send us inquiries via our contact form, your details stated on the inquiry form including the contact data you provided therein will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. These are mainly the following personal data:

We do not pass on this data without your consent.

Legal basis for this data processing is article 6 para. 1 sentence 1 a, b und f GDPR.

The data stated by you in the contact form remain with us until you request us to delete them, withdraw your consent to storage or the purpose for data storage is no longer applicable (e.g. after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.


On our website you have the possibility to subscribe to our newsletter. In that context, we collect the following personal data on your part:

Further data will not be collected or will only be collected on a voluntary basis. We use these data exclusively for providing you with the requested information and do not pass these on to third partiesr.

We process the data stated in the newsletter registration form exclusively on the basis of your consent (art. 6 para. 1 lit. a GDPR). You may withdraw your consent to the storage of data, e-mail address and their use to send the newsletter at any time, for example via the “unsubscribe” link in the newsletter or directly in your online profile on our website. The legality of the data processing that has already taken place remains unaffected by this withdrawal.

We will store the data you provided us with for the purpose of subscribing to the newsletter until you unsubscribe from the newsletter and – unless we are entitled to data processing for any other legal reason – delete them after you have unsubscribed from the newsletter.

2. Contractual relationships

Furthermore, we process your personal data to the extent necessary for the establishment, execution or termination of a contractual relationship.

The legal basis for this data processing is art. 6 para. 1 s. 1 lit. b) GDPR.

3. Data processing by other means

Further to the data processing described above, we will only process your personal data if we are authorised or obliged to do so for legal reasons or if you have given your prior and voluntary consent to data processing. This applies, for example, in the event that you voluntarily contact us and provide us with personal data, such as when you ask us for information.

III. Withdrawal of your consent to data processing

You can withdraw any consent to data processing at any time for the future. Unless we are entitled to data processing for other legal reasons, we will delete your personal data after receipt of your withdrawal. Please direct your withdrawal to the address given in the imprint.

IV. Analysis Tools and Advertising

Google Analytics

This website uses features of the web analysis service Google Analytics. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics also uses cookies. The information generated by the cookie about your use of this website will generally be transmitted to and stored by Google on servers in the United States.

The storage of Google-Analytics-Cookies and the transmission of the generated information to Google is based on art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both his website and his advertising.

IP Anonymization

We have activated the IP anonymization feature on this website. This will cause Google to shorten your IP address within member states of the European Union or other signatory states to the Agreement on the European Economic Area before it is transmitted to the United States. Only in exceptional cases the full IP address is transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

User settings und Browser Plugin

You may prevent the storage of cookies by selecting the appropriate settings on your browser software, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting and processing the data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plug-in available under the following link:

Revocation against data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. This will set an opt-out cookie that will prevent your information from being collected on future visits to this website: Disable Google Analytics. You can find more information on the handling of user data by Google Analytics in Google’s Data Protection Declaration:

Contract data processing

We have concluded an agreement with Google for contract data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics Remarketing

Our websites use features of Google Analytics Remarketing in connection with the cross-device features of Google AdWords and Google DoubleClick. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This feature makes it possible to link advertising target groups created with Google Analytics Remarketing with the cross-device features of Google AdWords and Google DoubleClick. In this way, interest-related, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one terminal device (e.g. mobile phone) can also be displayed on another of your terminal devices (e.g. tablet or computer).

If you have given your consent, Google will link your web and app browser history to your Google Account for this purpose. In this way, the same personalized advertising messages can be displayed on any device on which you sign in with your Google Account.

To support this feature, Google Analytics collects user IDs authenticated by Google that are temporarily linked to our Google Analytics data to define and create target groups for cross-device advertising.

You can permanently opt out of cross-device remarketing/targeting by deactivating personalized advertising in your Google Account. To do so please follow this link:

The recording of the data collected in your Google Account is based solely on your consent, which you may give or withdraw to Google (art. 6 para. 1 lit. a GDPR). In the case of data collection processes that are not merged into your Google account (e.g. because you do not have a Google account or have objected to the merging), the data collection is based on art. 6 para. 1 lit. f GDPR. The justified interest results from the fact that the website operator has an interest in the anonymous analysis of the website visitors for advertising purposes.

For more information and the data protection regulations, please see Google’s data protection declaration at:

Google AdWords and Google Conversion-Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”)

In the context of Google AdWords, we use so-called conversion tracking. If you click on an ad placed by Google, a conversion tracking cookie is set. These cookies lose their validity after 30 days and do not serve to personally identify you. If you visit certain pages of this website and the cookie has not expired yet, Google and we may recognize that you clicked on the ad and were directed to that page.

Every client of Google AdWords receives another cookie. The cookies cannot be tracked via the websites of AdWords customers. The information collected with the help of the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for Conversion Tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they will not receive any information that personally identifies users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your Internet browser under user settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion-cookies” is based on art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both his website and his advertising.

More information about Google AdWords and Google Conversion Tracking can be found in Google’s Data Protection Declaration:

You can set your browser in a way that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

V. Plugins and Tools


Our website uses plug-ins from the website YouTube which is run by Google. Operator of the websites is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our websites equipped with a YouTube plug-in, a connection to the YouTube servers is established. This will tell the YouTube server which of our pages you have visited.

If you are logged in to your YouTube account, you can allow YouTube to directly associate your surfing behaviour with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an appealing presentation of our online offers. This is a legitimate interest pursuant to art. 6 para. 1 lit. f GDPR.

Further information on the handling of user data can be found in the data protection declaration of YouTube under:


This website uses Userlike, live chat software produced by the company Userlike UG (haftungsbeschränkt), Probsteigasse 44-46, 50670 Cologne, Germany. You can use Userlike to chat with our employees in real-time. At the start of the chat, the following personal data is collected:

Depending on the course of the conversation with our employees, further personal data may be provided by you in the chat. The nature of this information depends heavily on your request or the problem you are describing.

All our employees have been trained in data protection and in the handling of customer data. All our employees are obliged to maintain confidentiality and have accordingly signed an addendum to their employment contracts which obliges them to maintain confidentiality and observe data protection.

By accessing the web page, the chat widget is loaded as a JavaScript file from AWS Cloudfront. The chat widget technically represents the source code executed on your computer that enables the chat. In addition, Microplex Printware AG stores the history of live chats for a period of 6 month. The purpose of this is to save our customers from having to go through a long history of requests, and for us to constantly monitor the quality of our live chat service. Processing is permitted pursuant to Art. 6 Para. 1 Book f, GDPR. If you do not wish your live chat history to be stored, please do not hesitate to contact us using the contact details listed below. Stored live chats and any other of your data will then be deleted by us immediately. The storage of chat data also serves the purpose of ensuring the security of our information technology systems. This is also our legitimate interest, which is why processing is permitted under Art. 6 Para. 1 Book f, GDPR. The legal basis for the processing of the data provided in the chat is also Art. 6 Para. 1 Books b and f, GDPR.

Further information can be found in the Data processing terms of Userlike UG (haftungsbeschränkt).

VI. SSL or TLS encryption

This website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as website operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

VII. Objection to advertising e-mails

We hereby object to the use of contact data published within the scope of the imprint obligation to send unsolicited advertising and information material. The operators of this website expressly reserve the right to take legal actions against unsolicited mailing or e-mailing of spam and other similar advertising materials.

VIII. Processing of your personal data by third parties

The processing of your personal data is carried out by ourselves or by third parties commissioned by us or authorised by law. In the case of data processing by third parties, the third parties are also obliged to comply with the statutory rules and the data protection provisions laid down in this declaration. Apart from that, we will not transfer your personal data to third parties; in particular we will not sell them to others.

A transfer of personal data to a recipient in a country outside the European Union and the European Economic Area (“third countries”) will only take place if it is ensured that the third country or recipient offers an adequate level of data protection. This is guaranteed in particular if the EU Commission has granted such a level of protection to the third country by means of an adequacy decision. Otherwise, we will only transfer the personal data to the third country if other suitable guarantees exist and you have enforceable rights and effective legal remedies in the event of a breach of data protection law.

1. Data transfer to factoring companies

In the context of a factoring agreement, we have sold and assigned a part of our trade receivables to Crefo Factoring Nordwest GmbH, Neuenstr. 76-80 in 28195 Bremen (hereinafter referred to as “Crefo”). In order to execute this factoring agreement, personal data on your part or that of your employees may be transmitted to Crefo. Hereby the following data is concerned:

Crefo processes these data for the purpose of enforcing and collecting the assigned claims. The transmission of personal data takes place via data transmission in accordance with the “CFNW Satzaufbau” via an online portal which Crefo makes available to its customers (so-called “CFNW Satzaufbau”) and/or by sending copies of invoices and credit notes by e-mail. The legal basis for this data transmission is art. 6 para. 1 lit. f GDPR.

The personal data will be deleted by Crefo as soon as the claims have been settled in full and there are no legal blocking or deletion periods.

2. Sales partner system

As part of our sales partner system, we forward some of the inquiries addressed to us by our customers or interested parties, together with the associated data, to our sales partners via a partner portal or by email. Depending on which data you provide us with in the context of such inquiries, personal data may also be affected. As a rule, this involves the following personal data:

Our sales partners use this data to process your inquiries and, if necessary, to conclude contracts for our products.

IX. Your Rights to information, rectification, limitation and deletion

In connection with the data processing described above, you are entitled to the rights described under 1. to 5. below, which you can assert at the address stated in the imprint. We will make it as easy as possible for you to exercise these rights.

1. Right to information

You have the right to ask us to confirm whether we process any personal data concerning you. If this is the case, you also have the right to request information from us about the data processed, including the purposes for which the data is processed, the recipients of the data and, if possible, the planned duration of the data processing. We will provide you with this information as precisely and transparently as possible and at the same time in a comprehensible and easily accessible form.

2. Right to rectification

If we have processed incorrect or incomplete personal data on your part, you have the right to demand that we rectify or complete this data immediately.

3. Right to be forgotten

Unless we are legally entitled or obliged to store or otherwise process your personal data, you have the right to demand the immediate erasure of your personal data from us (“right to be forgotten”).

4. Right to restriction of data processing

Under the legal requirements (article 18 GDPR), you also have the right to demand the restriction of the processing of your personal data. With the restriction, your data will not be deleted, but will not be processed otherwise.

5. Right to data portability

You have the right to receive the personal data concerning you from us in a structured, common and machine-readable format and to transfer this data to a third party (“right to data portability”).

X. Duration of data storage

Irrespective of the data deletion regulated under sections II. and VII., we will delete your personal data as soon as the purpose pursued by the data processing has ceased to exist or has been fulfilled and we are also not obliged to store the data due to statutory regulations.

XI. Right to lodge a complaint at supervisory authorities

If you believe that the processing of your personal data is illegal, you have the right to lodge a complaint with a supervisory authority. The complaint can be filed informally with any supervisory authority. In addition to the supervisory authority of your place of residence or your workplace, the supervisory authority of the state of Lower Saxony responsible for MICROPLEX Printware AG may in particular be considered. You can reach them under the following contact details:

The State Commissioner for Data Protection Lower Saxony

Barbara Thiel
Prinzenstraße 5
30159 Hannover

Telephone: +49 (0511) 120 45 00
Facsimile: +49 (0511) 120 45 99